Our Business
Success Stories

Founded and built ruwaa.life from the ground up as a D2C personal care brand.

Conducted in-depth market research to define the product line and brand positioning.

Incubated an R&D team to create innovative products.

Led all aspects of brand creation — from naming and identity to storytelling and architecture.

Set up end-to-end operations: product development, packaging, logistics, and e-commerce.

Launched across Amazon, Nykaa, Myntra, Flipkart, Meesho, and international platforms like Amazon UAE and Noon.

Developed personal hygiene and home care products during the COVID-19 pandemic.

Created products with unique fragrance profiles, avoiding harsh industrial scents.

Established online sales presence and secured institutional distribution.

Led product formulation, packaging, and GTM strategy.

Launched Thozhi, a women's hostel brand under a World Bank–funded project.

Created marketing strategies to increase participation of working women from rural and semi-urban areas.

Designed digital assets, social media platforms, and executed high-impact campaigns.

Achieved near-full occupancy across hostels within one week of launch.

Project received recognition from the World Bank audit team.

Conducted a business audit to identify growth challenges.

Enhanced brand recognition through repositioning and optimized digital presence.

Developed a content marketing strategy and restructured operational processes.

Led the India franchise launch of My Mother Agency (later rebranded as Star-Da).

Created brand awareness campaigns in Chennai.

Ongoing consultation on digital outreach, branding, and marketing strategy.

Helped Martin Lottery Group launch a D2C festive brand.

Revamped e-commerce platform for optimized UX and conversions.

Developed regional messaging and festive campaigns across digital platforms.

Developed engagement initiatives and career guidance programs.

Executed campaigns to boost student awareness and institutional visibility.

Enhanced the university's brand perception through targeted outreach.

Launch Pad at TNPL (Tamil Nadu Premier League): Leveraged the excitement and reach of TNPL to introduce the brand to a highly engaged sports audience.

Surrogate Activation Strategy: Executed a creative registration drive under a surrogate branding model to align with regulatory requirements while maintaining high consumer recall.

On-ground Engagement: Designed and managed a series of interactive touchpoints that encouraged attendees to register and explore the app, building direct consumer interaction.

Results Delivered: Successfully met and exceeded the registration drive target set by the client, reinforcing brand visibility and market entry effectiveness.